Air Arabia

For a 2022 festive digital concept, Future Bedouin developed a playful and heartwarming campaign for Air Arabia.

The artwork depicted a passenger aircraft soaring over a magical, snow-covered city adorned with Christmas lights—but with a delightful twist: the airplane was entirely wrapped in a giant, cozy knitted winter sweater. This whimsical, highly imaginative visual perfectly conveyed a sense of warmth, care, and holiday travel, bringing a smile to audiences across the region.